“Don’t feast
on fast fashion,
savour slow style instead”
Karen Skagerlind
on fast fashion,
savour slow style instead”
Karen Skagerlind
I've been helping my friend, the lovely Yvette, realise her dream of opening her own business, a preloved and consignment clothing boutique, Willow & Eve. They opened their doors last week and the response has been so positive that it reinforces my belief in buying well and not on a whim. Whilst my buying background meant I worked for fast fashion company, Arcadia, I always struggled with their ethos.
By doing both Wardrobe Wand and mumsweardaily I've realised that fashion can still be fun but doesn't need to cost the earth, literally! I often put together new outfits for clients with items they've owned for years; it just needs a different eye or refresh to breathe new life into something old. Or by purchasing just one new piece items they haven't worn become relevant again because they now have an outfit.
mumsweardaily made me reevaluate my own wardrobe and the importance of outfit building. I can honestly say I now think a lot more before I buy; how many outfits can I build with this item? Am I duplicating something I already own? Do I really need it? Am I just bored with my current wardrobe and this is just a fashion fix? Of course I continue to buy new but more thoughtfully than ever before.
This realisation and thought process made me coin the above quote; 'Don't feast on fast fashion, savour slow style instead'. It really sums up the current mood for sustainability, circular fashion and recycling. Just last month the government rejected all recommendations made by the environmental audit committee’s report on the sustainability of the fashion industry. To see more of the report from Drapers online click on the link above. It means the consumer needs to take up the slack on policies and change their fashion buying habits; so that the pressure will build for the fashion industry to become more responsible for their actions and impact on the environment.
So before your next shopping splurge please do the following 3 things:
1) Do you own Wardrobe Wand session. Make a list of items you think you need. This curbs the temptation to buy something on impulse.
2) Visit your local consignment store or dress agency; especially for occasion wear. Buying something preloved or often never worn reduces your spend on something you only wear once as well as reducing your fashion footprint. Also by taking along clothes you don't wear, and are in great condition, you could recoup some of the money spent, so it's a win win!
3) Look online for sustainable fashion companies and buy better. A little education can go a long way. and although items may cost more they are worth the investment.
Thanks for stopping by, click on the links for more info and here's wishing Willow & Eve all the success for the future.
By doing both Wardrobe Wand and mumsweardaily I've realised that fashion can still be fun but doesn't need to cost the earth, literally! I often put together new outfits for clients with items they've owned for years; it just needs a different eye or refresh to breathe new life into something old. Or by purchasing just one new piece items they haven't worn become relevant again because they now have an outfit.
mumsweardaily made me reevaluate my own wardrobe and the importance of outfit building. I can honestly say I now think a lot more before I buy; how many outfits can I build with this item? Am I duplicating something I already own? Do I really need it? Am I just bored with my current wardrobe and this is just a fashion fix? Of course I continue to buy new but more thoughtfully than ever before.
This realisation and thought process made me coin the above quote; 'Don't feast on fast fashion, savour slow style instead'. It really sums up the current mood for sustainability, circular fashion and recycling. Just last month the government rejected all recommendations made by the environmental audit committee’s report on the sustainability of the fashion industry. To see more of the report from Drapers online click on the link above. It means the consumer needs to take up the slack on policies and change their fashion buying habits; so that the pressure will build for the fashion industry to become more responsible for their actions and impact on the environment.
So before your next shopping splurge please do the following 3 things:
1) Do you own Wardrobe Wand session. Make a list of items you think you need. This curbs the temptation to buy something on impulse.
2) Visit your local consignment store or dress agency; especially for occasion wear. Buying something preloved or often never worn reduces your spend on something you only wear once as well as reducing your fashion footprint. Also by taking along clothes you don't wear, and are in great condition, you could recoup some of the money spent, so it's a win win!
3) Look online for sustainable fashion companies and buy better. A little education can go a long way. and although items may cost more they are worth the investment.
Thanks for stopping by, click on the links for more info and here's wishing Willow & Eve all the success for the future.
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